Signages are an essential part of marketing. Thus, it is crucial to get them right. However, businesses often make some common mistakes over and over again when it comes to their signs. Since your signs are the first things your customers come in contact with, a mistake a cost you heavily.
Your signs should represent the quality of the service or product you offer. So, here are the common mistakes you should avoid with sign printing at all costs.
1.Adding Too Much Information
Too much information on your sign can put your customers off from reading it. Moreover, an overload of information might make your target audience less likely to retain the core brand information. This is surely going to be counterproductive. Your text content must cover just 50% of the space on your custom sign printing.
A sign that groans under excessive text is unsightly and is hardly going to get noticed. The signs used by the biggest brands, usually have very little textual information on them.
2.Making Poor Color Choice
Whether it is yard signs or custom sidewalk signs, you can easily make this mistake. You might have a brand color scheme that you want to stick to but there is not much contrast. Thus, you will have a pretty sign that your customers are unable to read from a distance. Again, to increase visibility, you use a high-contrast bright color and get something that looks like it belongs to a poorly used car dealership. Make sure that your sign has enough contrast so that your customers can read them from a distance. However, do not make it look gaudy and cheap.
3.Choosing the Wrong Image Formats
Not all images are of the same quality. That’s the reason it is important to check with your printing service their preferred image file before you send them out for printing. The image you are sharing with your printing service for your yard or custom A frame signs should be rendered in high resolution. Change your image into CMYL format if they are still in RGB. It is the most common color printing process.
4.Grammar Mistakes, Misspellings, and Typos
Nothing can turn off a target customer quite like misspellings, typos, and grammar mistakes. Even incorrect information on your sign can give out a wrong impression. Even simple mistakes can make it appear like your business is not detail-oriented or you do not really care about your business. Moreover, if you print the wrong phone number or address, it can cost you business. So, make sure that you double-check the grammar, spelling, and information before printing.
5.Not Adding a Clear Call-to-Action
The first rule to A frame sign printing is to ensure you are sending out a clear message to your customers. No matter whether you are using premium quality paper or have a great design, you will miss out on your target customers if they are confused about what you are trying to convey through the signs.
A clear call-to-action must state the exact reaction and action that you might prefer getting from your customers. If you want your potential customers to call you, make sure that you insert the contact details on your signage. Don’t leave your customers confused. Be straightforward and clear with your CTA message.
6.Not Paying Attention to Font and Typography
The font that you choose is an important aspect of the signage design. Often, sign printing fails because the chosen fonts are difficult to read from a distance. While designing a signage, choose fonts that are appropriately sized and legible. Do not use overly decorative fonts that can be difficult to read. Make sure that the font you choose aligns with the branding tone of your business.
The text size you choose also plays an important role in communicating your brand message. Bold and large letters are legible from a distance, and that’s important for a business sign to grab attention. Moreover, make sure you establish a clear hierarchy in your text.
7.Not Maintaining Brand Consistency
One of the most essential aspects of an effective sign is maintaining consistency with branding. You must reflect the branding identity through the fonts, colors, and graphics. Do not confuse your customers with inconsistent branding. So, make sure that the design of your sign aligns with the overall branding strategy.
Add the key branding elements to the sign to reinforce brand recognition. Consistently using the brand logo, colors, and fonts ensures your signage supports the overall marketing efforts. If you use inconsistent or generic branding elements can detract your customers from your brand image.
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