Twitter's new owner Elon Musk is throwing everything against the wall on the social media company to make more money.
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According to two people with knowledge of the matter, since closing its $44 billion acquisition of Twitter last week.
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Mr. Musk and his advisers have discussed adding paid Direct Messages – which sends high-profile users to the Internet.
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Will let users send private messages - to the service. and internal documents as seen by The New York Times.
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They also talked about adding "paywall" videos, meaning some videos can't be viewed until users pay a fee, these people said.
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they've discussed reviving Vine, a timely short-form video platform that could attract a younger audience coveted by advertisers.
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This week, Mr. Musk went on to make money off Twitter's "blue check" verification program, a way to ensure users are who they say they are.
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The billionaire announced that the program, which is currently free, will be included in the "Twitter Blue" subscription service, which will offer advanced features for a monthly $8 fee.
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The product development frenzy underscores the pressure that Mr. Musk, the world's richest man, is under pressure to deliver immediate results - and returns - on the technology industry's biggest leveraged buyout ever.
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To finance his Twitter deal, he slapped $13 billion in debt on the company, putting it on the hook to pay off more than $1 billion in interest alone.
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