Sattuz Success Story: In our nation of India, where a growing number of people are launching their own businesses, the majority of people wish to do so. One explanation for this is the daily publication of success stories about new companies, which serves as an inspiration for others to launch their own businesses.
Thus, we are sharing with you today a remarkable startup success story. The startup’s creator is a native of the state of Bihar, and he built a billion-dollar business today with the assistance of the well-known Sattu in Bihar.
Here, we’re talking about Sachin Kumar, a Bihar local who founded Sattuz and has now grown it to be a multibillion dollar business. You may learn about Sachin’s Sattuz Success Story and how he is currently making millions of rupees from this venture in today’s article.
Sattuz Success Story Overview
| Aspect | Details |
| Company Name | Sattuz |
| Founded | 2018 |
| Founder | Sachin Kumar |
| Background | MBA in Sales and Marketing; Previously a business development manager in Mumbai |
| Location | Madhubani, Bihar |
| Product Focus | Health-conscious consumables utilizing sattu |
| Products | Ready-to-mix beverages and stuffing mixtures |
| Notable Products | Ready-to-mix sattu drinks in flavors like sweet, jal-jeera, and chocolate |
| Attributes of Sattu | High protein, fiber, and iron content; Vegan-friendly; Aids digestive health |
| Funding | Secured funding from the Indian Angel Network and other investors in October 2019 |
| Expansion | Introduced shakers for on-the-go preparation; Expanded offerings to include sattu-based dishes |
| Achievements | Appeared on Shark Tank India in December 2021; Launched Sattuz Café in 2022 |
| Sales Channels | Available both offline and online (Amazon, Flipkart); Own website – https://sattuz.in |
| Financials | Reported revenue of Rs 1.2 crore in FY23; Aims for Rs 2 crore by the end of FY24 |
| Future Plans | Setting up a 5,000 sq ft factory in Fatuha town, Patna |
Sattuz Success Story started like this
The Sattuz firm was founded in 2018 by Bihar resident Sachin Kumar. In this enterprise, Sachin produces and markets nutritious beverages produced from Sattu.
Prior to this, Sachin worked in Mumbai, where he received an excellent package and a high pay due to his MBA studies. However, Sachin had long since expressed a desire to launch his own company and had conducted extensive research on Sattu.
Consequently, Sachin founded Sattuz firm in 2018 after quitting his big package job. At first, Sachin set up his Sattuz kiosk right on the road, offering people nutritious drinks prepared from Sattu. He initially began offering clients a variety of Sattu flavors in an effort to boost sales.
Got a chance to go on Shark Tank India also
The creator of Sattuz, Sachin, had the opportunity to attend the renowned Indian startup show Shark Tank India in 2021. There, he attempted to secure money from Shark Tank investors, but at that point, he was unsuccessful. However, he then began developing a number of fresh plans to grow his company.
In order to grow its firm, Sattuz Company has previously in 2019 acquired money from Indian Angel Network in addition to numerous other startup investors.
Sattuz gives many types of things today
The Sattuz company intended to expand its menu to include other Sattu-based items including Litti and parathas after appearing on Shark Tank India. In 2022, Sattuz launched his Sattuz Cafe in accordance with this idea.
which is when he began to market edible Sattu products. In addition, he began producing a wide variety of Ready To Cook foods, such as Litti, Puri, and Parathas. They sell all of their ready-to-cook food products on Amazon and Flipkart.
Sattuz has become a company worth crores today
The Sattuz Company, founded in 2018, has grown to be a multibillion dollar enterprise. Sattuz made Rs 1.2 crore in income in FY23, and their goal is to achieve more than Rs 2 crore in FY24, according to the report from 30Stades.
Because Sachin Kumar, the company’s founder, had confidence in both his business concept and himself, Sattuz became successful today. Aside from this, he has put a lot of effort into growing his firm, Sattuz, which is now worth several crores.
Sattuz Success Story Interview
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